Centara Begins THB 650 Million Upgrade at Flagship Bangkok Hotel
Bangkok (Thailand) – September 12, 2019 (travelindex.com) – Centara Hotels & Resorts, Thailand’s leading hotel operator, is launching a much-anticipated renovation program at its five-star flagship, Centara Grand at CentralWorld Bangkok, beginning this month. The company is investing THB 650 million in the room improvement project, which will see a complete floor-to-ceiling renovation of all 505 guestrooms and suites, an undertaking that will happen two floors at a time to avoid disruption to the guest experience.
“This is an exciting project and a significant investment in Centara’s flagship hotel. The renovation program will enhance the guest experience with fully updated and refreshed guestroom interiors, amenities, and advanced technologies, ensuring we will continue to deliver the kind of contemporary luxury experience that customers have come to expect from one of the market’s leading five-star properties said Thirayuth Chirathivat, Centara’s Chief Executive Officer.
Centara is working with leading design firm P49 on the project, who are known for their high-quality design solutions for luxury hospitality, residential and retail clients across the globe. The designs for the new room interiors draw inspiration from Thai artisans, textures and patterns and will create a modern and contemporary aesthetic that is in keeping with both the vibrant and international location of the hotel, as well as the brand’s inimitable Thai roots. Guestrooms, including bathrooms and furniture, will be totally redesigned and upgraded and technology and connectivity will be installed at a standard reflecting the demands of today’s sophisticated travelers.
Centara Grand at CentralWorld Bangkok marked its 10-year anniversary earlier this year. Throughout its 10-year history, the 57-story hotel has been a destination-of-choice among international tourists, business travelers and visitors attending events at the adjoining Bangkok Convention Centre. Along with with spectacular views of the city from its guestrooms, restaurants and rooftop bars, and a direct connection to the adjacent CentralWorld mall, the hotel sits in the very heart of Bangkok’s shopping and business district.
The room improvement project is expected to complete in April 2021, and the hotel will be fully operational and carrying out business as usual throughout the project duration. This exciting upgrade will further reaffirm the Centara Grand & Bangkok Convention Centre at CentralWorld’s position among the pre-eminent leisure and business hotels in Asia.
Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 74 properties span all major Thai destinations plus the Maldives, Sri Lanka, Vietnam, Laos, China, Oman, Qatar, and the UAE. Centara’s portfolio comprises six brands -Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Boutique Collection, Centra by Centara, Centara Residences & Suites and COSI Hotels – ranging from 5-star city hotels and luxurious island retreats to family resorts and affordable lifestyle concepts supported by innovative technology. It also operates state-of-the-art convention centers and has its own award-winning spa brand, Cenvaree. Throughout the collection, Centara delivers and celebrates the hospitality and values Thailand is famous for including gracious service, exceptional food, pampering spas and the importance of families. Centara’s distinctive culture and diversity of formats allow it to serve and satisfy travelers of nearly every age and lifestyle.
Over the next five years, Centara aims to double its size with additional properties in Thailand and new international markets, while spreading its footprint into new continents and market niches. As Centara continues to expand, a growing base of loyal customers will find the company’s unique style of hospitality in more locations. Centara’s global loyalty program, Centara The1, reinforces their loyalty with rewards, privileges and special member pricing.