Bangkok, Thailand, February 15, 2023 / TRAVELINDEX / Centara Hotels & Resorts, Thailand’s leading hotel operator, has announced the appointment of Pornchanok Thongrungrot as its new Corporate Public Relations Director. Pornchanok or Pao, as she is better known, has worked with Centara since 2015 when she joined the company as Assistant Corporate Public Relations Manager. Since then, her talent and professionalism have helped her to achieve the series of promotions and she is now more than ready to lead the group’s Corporate Public Relations division.
Pao gained strong marketing and communications experience with local and global brands across multiple industries, including Boots Retail Thailand, Yum Restaurants International (KFC and PizzaHut Thailand), and TTMWM – an affiliate of Toyota Motor Thailand. This gave her the perfect platform upon which to build her career with Centara.
Since joining Thailand’s leading hotel and resort company, she has supported several major PR campaigns and marketing initiatives, including the launch of Centara Reserve, the personalised luxury lifestyle brand, and the expansion of the family-focused Centara Mirage concept in Vietnam and the Middle East. She successfully implemented Centara’s international PR strategy in 2018 and tripled brand’s media value through several media and influencers trips over the past few years. Pao also helped to skilfully guide the company’s corporate PR strategy through the global pandemic.
Fluent in Thai and English, Pao has become a well-known and highly respected figure among the local and international media, with excellent contacts among journalists, editors, bloggers and influencers in Thailand and overseas.
“Ever since Pao joined Centara in 2015, we have been hugely impressed by her ability and expertise. She has a natural understanding of the PR industry and excellent inter-personal skills, which enables her to build and maintain strong relations and generate positive media coverage. Also, being of the millennial generation, she is at the forefront of all the latest media trends and social media platforms. I am delighted that Pao has been promoted to the role of Corporate Public Relations Director and look forward to continuing to see her flourish for many years to come,” said Tom Thrussell, Vice President Brand, Marketing & Digital, Centara Hotels and Resorts.
Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 92 properties span all major Thai destinations plus the Maldives, Sri Lanka, Vietnam, Laos, Myanmar, China, Japan, Oman, Qatar, Cambodia, Turkey, Indonesia and the UAE. Centara’s portfolio comprises six brands – Centara Reserve, Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Boutique Collection, Centra by Centara and COSI Hotels – ranging from luxurious island retreats to family resorts and affordable lifestyle concepts supported by innovative technology. It also operates state-of-the-art convention centres and has its own award-winning spa brand, Cenvaree. Throughout the collection, Centara delivers and celebrates the hospitality and values Thailand is famous for including gracious service, exceptional food, pampering spas and the importance of families. Centara’s distinctive culture and diversity of formats allow it to serve and satisfy travellers of nearly every age and lifestyle.
Over the next five years Centara aims to become a top 100 global hotel group, while spreading its footprint into new continents and market niches. As Centara continues to expand, a growing base of loyal customers will find the company’s unique style of hospitality in more locations. Centara’s global loyalty programme, Centara The1, reinforces their loyalty with rewards, privileges and special member pricing.