Best Western Best Mid-Range Hotel Brand for 11 year in a Row
Bangkok (Thailand) – September 29, 2017 (travelindex) -Best Western Hotels & Resorts’ winning streak continued at the 28th Annual Travel Awards, when the brand was named as Asia’s “Best Mid-Range Hotel Brand” for an incredible 11th year in a row!
The global hotel group picked up this prestigious honor in a glittering award ceremony and gala dinner that took place in Bangkok on September 28th, 2017. The winners were voted for by the readers of Travel Trade Asia.
Best Western has now held the title of Asia’s “Best Mid-Range Hotel Brand” every year since 2007, reflecting the quality of the company’s hotels, the strength of its brands, and how well respected they are among the Asian travel trade.
“We are delighted to have been named as Asia’s Best Mid-Range Hotel Brand for an amazing 11th consecutive year,” said Olivier Berrivin, Best Western’s Managing Director of International Operations – Asia. “At Best Western, we have always had the utmost respect and appreciation for our travel trade partners. They are our best ambassadors; showcasing our properties to their clients and driving significant volumes of business to our hotels.”
“So to receive yet another award, as voted for by professional readers, is a tremendous honor. We look forward to working with our many esteemed travel trade partners in future to ensure the best possible stays for their clients.”
“This award is also a wonderful reflection of the talent and professionalism of our entire Asia-based team. To maintain such consistently high standards is an outstanding achievement, and I would like to thank all of our team members for their hard work and dedication,” Olivier added.
Best Western Hotels & Resorts has expanded rapidly in recent years, creating multiple new brand concepts that are perfectly suited to the needs of Asia’s new generation of travelers. These include Vīb® and GLō, two tech-savvy midscale offerings, and SureStay Hotel Group®, which provides fuss-free accommodations in key destinations. Asia’s first SureStay hotel will open in Bangkok before the end of 2017, with Vīb® expected to make its regional debut in 2018.
With these new concepts, alongside the company’s well-loved and established midscale hotel concepts, Best Western is aiming to retain its status as Asia’s most popular mid-range brand for many years to come.
About Best Western Hotels & Resorts:
Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of 4,100* hotels in more than 100* countries and territories worldwide. Best Western offers 10 hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Vīb®, GLō®, Executive Residency by Best Western®, and BW Premier Collection®; as well as its recently launched franchise offerings: SureStay®, SureStay Plus® and SureStay Signature Collection®. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 64 percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2017, Business Travel News® ranking Best Western Plus and Best Western in the top three upper-mid-price and mid-price hotel brands for three years in a row, and Best Western receiving seven consecutive Dynatrace® Best of the Web awards for its leading hotel website. Best Western has also won eight consecutive AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA’s 56 million members in the U.S. and Canada. Over 30 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. Best Western’s partnerships with AAA/CAA and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Through its partnership with Google® Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.
– Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.
Marketing Communications Department
Best Western Hotels and Resorts – Asia
Tel: +66 2 656 1260